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MRS Annual Conference 2026:
Research on the Edge

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Location

This is an on-demand event

One CPS vouchers may be allocated as payment, please contact the Conference Team to discuss conference@mrs.org.uk

Members

£375 + VAT

Non-Members

£475 + VAT

Company partners

£375 + VAT

Please let us know if you have any accessibility requirements ahead of the event

Booking Details A white arrow

In a nutshell

MRS’s award-winning annual conference returns on 10 March 2026, showcasing world-class research and hosting critical conversations to shape the future of our sector.

In our 80th birthday year, MRS invites you to a special annual conference that will celebrate what’s great about our sector and actively shape what’s coming next. Our 2024 and 2025 events were sell-outs, so book your tickets early!

Attend to:

Discover why researchers are even more essential in the age of machines
Supercharge the reach and impact of insights with impactful activation strategies
Examine real world applications of the latest insight methodologies
Future proof your skills, team and value to stakeholders
Improve your skills and judgement when working with new insight tools
Promote your value as guardians of truth, interpreters of data and strategic advisors
Evaluate the expanding role of synthetic data in research
Celebrate excellence and rigour in our sector!

Announcing our 2026 global speaker panel

View our full programme here

Harassment and Safeguarding Policy

By booking this event, you agree to abide by the MRS Harassment and Safeguarding Policy. A copy of the policy can be viewed here: MRS Event Harassment and Safeguarding Policy.

MRS is committed to providing a safe, inclusive and respectful environment for all attendees. Failure to adhere to this policy may result in you being asked to leave the event without a refund. In addition, MRS reserves the right, at its discretion, to refuse future bookings and attendance at MRS events.

If at any point during the event you experience or witness anything concerning, please speak to a member of the MRS team immediately so we can address it promptly and appropriately.

If you wish to raise a concern after the event, please email conference@mrs.org.uk. Concerns will be handled sensitively and proportionately, and MRS may take action where expected standards are breached.

With special thanks to:

Motives

Motives is an AI-powered qualitative research platform that automates video interviews, analysis, and reporting for insights, marketing, and innovation teams. It delivers deep consumer insights in days, not weeks, combining qualitative depth with AI-driven speed and scalability. Built for consumer-focused brands, Motives helps teams validate ideas, test creative, and understand audiences quickly and affordably.

Appinio

Appinio is a global market research company that combines an AI-powered insights platform with expert guidance to help teams make better decisions. Through our innovative platform, we deliver actionable, predictive consumer insights across 190+ markets, enabling true customer centricity in every business decision. We unite advanced AI technology with proven research methodologies to predict real-world outcomes with superior accuracy. Our seamless, all-in-one platform makes gathering high-quality insights effortless, while our dedicated researchers provide guidance tailored to your business needs. This unique combination of technology and expertise helps teams answer the questions that matter most to their business on their timeline. Trusted by over 3,000 industry leaders worldwide, we're committed to maintaining the highest quality standards in data collection and analysis, ensuring authentic consumer voices inform every decision. Looking to transform how your team makes decisions? Visit us at our MRS conference booth or learn more at appinio.com

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Metaforms

Metaforms helps market research agencies and sample providers supercharge their quantitative survey operations with agentic AI. Leaders like Strat7, Konovo, Prodege and Dynata use Metaforms for faster end-to-end survey execution.

Metaforms brings AI to project management, survey programming, quality assurance, validation, and reporting to modernise research operations.

Norstat

Norstat is a European data collection company with large proprietary active online panels in the UK, Ireland and 17 other countries. As we own the panels, we can profile the audiences our customers want to speak to as well as provide reassurance about the source of data. Data quality is about recruitment, registration, and engagement of panellists, as well as in-survey controls. Norstat is a trusted data collection partner for many market researchers, delivering stress free fieldwork with high-quality data.

Walr

Walr is a data collection company that supports insight professionals globally. It specialises in reaching diverse audience segments, leveraging proprietary technology, and offering bespoke services. With a comprehensive suite of tools, backed by a team of seasoned industry professionals, Walr’s services include efficient data collection methods, intuitive data visualisation and reporting techniques, and supportive and transparent advice. Walr exists to unify the complex and fragmented research process by introducing more efficient, rapid, and straightforward methods.

Unilever

Media Partner

Breaking market research news, latest job vacancies, industry reports, in-depth analysis and cutting-edge opinion for customer insight professionals.

MRS 80th anniversary sponsor:

WALR

Walr is a data creation company that supports insight professionals globally. It specialises in reaching diverse audience segments, leveraging proprietary technology, and offering bespoke services.

With a comprehensive suite of tools, backed by a team of seasoned industry professionals, Walr’s services include efficient data collection methods, intuitive data visualisation and reporting techniques, and supportive and transparent advice.

Walr exists to unify the complex and fragmented research process by introducing more efficient, rapid, and straightforward methods.

MRS is proud to support:

MRBA

The MRBA is the industry’s only charity and is here for when life gets tough. The MRBA assists those facing financial hardship due to illness, bereavement, personal difficulties, or imminent financial distress. To date it has supported over 1,100 individuals, distributing more than £1 million in aid, either through grants or interest-free loans.

The MRBA is here for anyone, young or old, who has worked in the UK market or social research industry, as a supplier or client, for at least two years – whether in research, insights, operations, analysis, interviewing or management.

The MRBA also offers bursaries for those wishing to further their research knowledge and gain qualifications but who are unable to fund it financially. If you would like to learn more, or help us to provide financial support to colleagues in distress.

Additional Information

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