Professional webinars

Webinar

The future of AI in research is often portrayed as a race for larger models, more GPUs, and faster infrastructure. Success is commonly measured by computational scale. Yet this narrative overlooks a growing structural challenge: the financial, environmental, and operational costs of AI systems are rising faster than their practical returns.

We’re delighted to invite you to a focused session exploring the award-winning Currys' advertising campaign, co-created with Open Inclusion and AMV BBDO and Currys. This webinar will reveal how meaningful collaboration with disabled co-creators shaped Currys' best-performing advert to date, demonstrating the commercial and creative power of inclusive research and authentic representation

Webinar

Series 7, Episode 2 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.

Webinar

This webinar explores how Generative AI is reshaping the innovation process, offering the potential to deliver better ideas, faster and at lower cost. We’ll begin by demonstrating the quality of innovation possible with GenAI, drawing on a recent validation study that compared and evaluated different approaches. The results reveal how AI can not only accelerate ideation but also maintain – or even improve – the rigor and creativity of the innovation process.

Webinar

We are standing at the edge of a once-in-a-generation market reordering - a $3 trillion global “sustainability switch” that will reshape every consumer category by 2035. This presentation draws on more than 6 million consumer surveys over 4 years across the UK, US and AU, and over $2.8 trillion of sales data - revealing how sustainability has shifted from an ethical preference to an economic growth driver.

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Traditional Share of Voice measurement is flawed. It tracks paid advertising spend but misses the brand experiences that truly drive growth – sponsorships, experiential marketing, retail encounters and countless other touchpoints. In the beer and cider category, for example, only 34% of brand experiences are paid media. The rest goes unseen.

Webinar

Series 7, Episode 3 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.

Webinar

In market research, we often focus on attitudes – how consumers feel. But beliefs – what consumers think – are often the deeper drivers of behaviour.

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Most AI-in-research discussions focus on survey automation, GenAI summaries, or even synthetic respondents. But unstructured conversations – social media posts, support chats, emails, sales calls, and reviews - offer a different kind of insight: the Unsolicited Customer Opinion. Today, AI enables us to continuously listen to and interpret these conversations at scale, transforming them into reliable, decision-grade insight without commissioning new fieldwork. Beyond analysis, AI can recommend ac

Webinar

Series 7, Episode 4 - Compiled and presented by the MRS Standards and Policy team - the experts behind Codeline, MRS’ email advice service for information on the Code of Conduct, GDPR, regulations and guidelines. Helping you to stay up-to-date with the latest regulations, guidance and policy developments, as well as within the rules.