AI resources for market research
Find practical guidance and examples of how to use AI in market and social research.
Oppies 2026
- Winners announced
Our events
Conferences
Foresight Conference 2026
Where futures and insights converge.
Stakeholders want more for less and increasingly expect integrated research which combines insight with foresight. It’s no longer enough to explain the present. In disruptive and volatile times, organisations need insight that also anticipates what’s next.
Wednesday 14 October
London
09:45–16:45
&more
&more Virtual Conference 2026
Think Again: What's next for research?
This year marks two milestones: the 8th &more Virtual Conference and 80 years of the Market Research Society. To celebrate both occasions, we're bringing together the next generation of researchers for a day of fresh ideas, practical learning and honest conversations.
Thursday 22 October
online
09:15–16:20
Conferences
Financial Services Research Conference 2026
Delivering research that makes an impact
Financial services research is being asked to do more than ever.
Consumers are harder to understand, financial decisions are increasingly complex, AI is transforming how advice and insight are delivered and senior stakeholders expect research to demonstrate real commercial impact.
Thursday 12 November
London
08:45–16:30
Tackling data fraud in market research
The Global Data Quality initiative is tackling risks to data quality in the market and social research, consumer insights and analytics industry.
Our training
Training
Future-Fit Qual: Creative Toolkits for Strategic Practice
A new masterclass of cutting-edge tools for agency and client-side qualitative researchers
Tuesday 29 September
Virtual training course
09:00–15:35
Training
Introduction to Behavioural Economics
Learn behavioural change and how it effects and improves our chances of commercial success.
Tuesday 29 September
Virtual training course
09:30–16:00
Training
Creating Compelling Insight Stories
Create stories that showcase the brilliance of your insights and result in highly engaged audiences.
Wednesday 30 September
Virtual training course
13:30–15:30
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©2026 The Market Research Society,
15 Northburgh Street, London, UK EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk