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Are are looking for a list of all our AI training courses? If so, click here.

Or are you...

Looking for a structured programme of AI courses that will enable you to attain a certification?

If the latter, read on.

Introducing the AI Practitioner Pathway

MRS has created two new professional recognitions: AI Practitioner and AI Advanced Practitioner. 

Guided by expert trainers, increase your professional value and gain recognised CPD as you progress. 

  • Company Partners can use their vouchers against each course 
  • Individual Members get a 30% discount on each course

Become an AI Practitioner

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Learn how to apply generative AI to research design, analysis and reporting, enhance qualitative and quantitative workflows, and create tailored AI-powered solutions.

Explore how AI agents are changing the way insights are generated and delivered plus there is optional AI as Co-Pilot in Qualitative Research training which gives you depth into integrating AI into qualitative practice.

Become an Advanced AI Practitioner

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Choose from two specialist routes:

AI Leadership and Transformation, which focuses on driving AI adoption and organisational change or;

Synthetic Data and Synthetic Audiences, which explores the opportunities, risks and practical applications of emerging synthetic research methods.

How it works

  • You do not need to start on Level 1 - you can start on any course in the programme. 
  • If you have already completed some of these course that counts towards your certification!
  • When you have completed one or both pathways (Practitioner / Advanced) contact training@mrs.org.uk and let us know. We will then verify your attendance and issue you with a MRS AI Practitioner digital badge and LinkedIn card.

Membership savings – If you're not already an MRS member, we strongly recommend joining. Members receive a 30% discount on training courses, meaning you could save significantly across the full pathway while accessing a wide range of additional membership benefits. 



Click image below to see the pathway

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Level 1 - AI Fundamentals


No courses currently running

New dates coming soon...

Level 2 - AI in Research Practice

AI as Co-Pilot in Qualitative Research

Balance the use of AI across your workflow with established research and ethical standards. 

Oct
08
2026

Thursday
09:30–16:00

Generative AI in Market Research & CX

Unlocking the Future of Insights

Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI

Dec
08
2026

Tuesday
10:00–17:00

Level 3 - AI Automation and Agents

AI Agents for Market Research: Python, APIs, and Bespoke Solutions

Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.

Nov
10
2026

Tuesday
09:30–16:00

The Impact of Agentic AI on Research

Understand agentic AI and its impact on research workflows

Dec
02
2026

Wednesday
09:30–16:00

Specialist Pathway 1 - AI Leadership and Transformation

Accelerating AI Adoption in Research and Insight Teams

Understand why AI adoption often feels slower, patchier or less impactful than expected, and learn practical ways to help research teams move forward.

Oct
15
2026

Thursday
09:30–15:30

Leading Teams Through AI Change

Learn how to help your team adapt to AI-driven change while maintaining performance, engagement and wellbeing.

Dec
03
2026

Thursday
09:30–13:30

Specialist Pathway 2 - Synthetic Data and Synthetic Audiences

Synthetic Audience Masterclass

Cut through the hype and leave knowing exactly when, why and how to use synthetic audiences.

Nov
19
2026

Thursday
10:00–16:00

 

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