Are are looking for a list of all our AI training courses? If so, click here.
Or are you...
Looking for a structured programme of AI courses that will enable you to attain a certification?
If the latter, read on.
MRS has created two new professional recognitions: AI Practitioner and AI Advanced Practitioner.
Guided by expert trainers, increase your professional value and gain recognised CPD as you progress.

Learn how to apply generative AI to research design, analysis and reporting, enhance qualitative and quantitative workflows, and create tailored AI-powered solutions.
Explore how AI agents are changing the way insights are generated and delivered plus there is optional AI as Co-Pilot in Qualitative Research training which gives you depth into integrating AI into qualitative practice.

Choose from two specialist routes:
AI Leadership and Transformation, which focuses on driving AI adoption and organisational change or;
Synthetic Data and Synthetic Audiences, which explores the opportunities, risks and practical applications of emerging synthetic research methods.
Membership savings – If you're not already an MRS member, we strongly recommend joining. Members receive a 30% discount on training courses, meaning you could save significantly across the full pathway while accessing a wide range of additional membership benefits.

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Balance the use of AI across your workflow with established research and ethical standards.
Unlocking the Future of Insights
Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI
Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.
Understand why AI adoption often feels slower, patchier or less impactful than expected, and learn practical ways to help research teams move forward.
Learn how to help your team adapt to AI-driven change while maintaining performance, engagement and wellbeing.
Cut through the hype and leave knowing exactly when, why and how to use synthetic audiences.
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