AI and Analytics
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With the rapid rise of AI tools and automation in research, we offer a range of courses designed to help you get up to speed on the latest in AI. And we're developing more to meet the growing need for AI intelligence. Keep checking this space to see new courses as they are added.
Advanced Conjoint Analysis
Build your skills and confidence to design, run and interpret robust conjoint and choice modelling studies.
AI Act Compliance for Marketing and Market Research: Navigating Risk and Regulation
Gain the knowledge and confidence to assess, manage, and oversee AI systems in line with the EU AI Act, before enforcement begins.
AI Essentials for Market Research: From Basics to Practical Application
Unlock the power of AI and discover how it can transform your market research with practical, easy-to-use tools.
AI Agents in Market Research: Revolutionising Data Insights and Decision-Making
Unleashing LLM-Powered Agents That Reason, Analyse, and Deliver Insights
Discover how to future-proof and scale Market Research and Customer Experience insights by integrating autonomous AI agents into your Quant, Qual and Analytics workflows.
AI as Co-Pilot in Qualitative Research
Balance the use of AI across your workflow with established research and ethical standards.
Data Science Analytics
An interdisciplinary field dedicated to leveraging a variety of data for driving competitive advantage and sustainable success.
Accelerating AI Adoption in Research and Insight Teams
Understand why AI adoption often feels slower, patchier or less impactful than expected, and learn practical ways to help research teams move forward.
AI Agents for Market Research: Python, APIs, and Bespoke Solutions
Master advanced AI tools and techniques to create bespoke solutions that elevate your market research capabilities.
AI Essentials for Creating Engaging Presentations
Master the core AI tools you need to script, design and produce a compelling multi-media presentation, complete with images, video and soundbites. All built inside Canva and supported by a suite of other AI-powered creative tools. .
Synthetic Audience Masterclass
Cut through the hype and leave knowing exactly when, why and how to use synthetic audiences.
Introduction to Advanced Statistical Techniques
Understand how and when advanced statistical techniques are used, and learn to match each one to the business question it answers.
AI-Powered Insight Videos Made Simple
Turn insights into engaging short videos using ChatGPT and other AI platforms to drive stakeholder action and impact.
Leading teams through AI change
Learn how to help your team adapt to AI-driven change while maintaining performance, engagement and wellbeing.
Generative AI in Market Research & CX
Unlocking the Future of Insights
Transform your insight capabilities and revolutionise your customer experiences with the cutting-edge power of Generative AI
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©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk
The Market Research Society (MRS) is the world's leading research association. For all those who need, generate or interpret the evidence for making good business and policy decisions. Click here to find out more about us.
©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk