Generative AI in Market Research & CX

Are you eager to leverage the unparalleled abilities of Generative AI in Market Research and Customer Experience (CX)? This 7-hour course provides an immersive dive into the world of Generative AI, unfolding its magic and immense potential. Understand how leading companies utilise this advanced technology for unearthing novel insights, designing surveys, personalising customer interaction, and in-depth text analysis. Ever wondered how you could use AI like Google, Netflix, and others to analyse your data and engage customers? Now's your chance!

With practical insights, real-world examples, and hands-on exercises, this course is crafted to invigorate, inspire, and empower you with the knowledge and tools to innovate in market research and CX. If you want to anticipate trends, maximise efficiency, and create powerful customer connections, this course is for you!

• Apply Generative AI for designing research studies and crafting insightful customer segmentations, profiling, and analyses
• Increase your skills and confidence to tap into cutting-edge Generative AI techniques to assist you in making actionable business decisions
• Build Interactive Chatbots: Learn to create and customise AI-driven chatbots for enhanced customer engagement using OpenAI’s APIs
• Optimise your quantitative and qualitative research skills with this hands-on course

Learning Outcomes/Learning Objectives

• Master Generative AI Fundamentals: Grasp core concepts and applications to enhance market research and CX.
• Apply Generative AI in Research: Implement AI techniques in questionnaire design, segmentations, summarisation, text analysis and insight extraction immediately after the course.
• Create 360-Degree Customer Profiles: Use AI-driven analysis to understand customer behaviour and preferences comprehensively.
• Develop Custom Chatbots: Gain hands-on experience with OpenAI APIs to build personalised chatbots for improved customer engagement.
• Innovate in Customer Experience (CX): Explore advanced techniques to elevate and transform the customer journey with Generative AI.
• Understand Ethics and Future Trends: Delve into ethical considerations and challenges and stay abreast of emerging trends in the Generative AI field.

Who will benefit?

• Market researchers
• CX professionals
• Data Scientists
• AI enthusiasts
• Marketing strategists

Learning Method

• Interactive lectures
• Hands-on exercises with OpenAI’s ChatGPT and APIs
• Case studies and real-world examples
• Group discussions and Q&A sessions

Course Delivery Mode

Online (Interactive & Engaging Sessions)

Trainer Biography

Dr Aji Ghose is Chief Scientist at Chattermill, leading the data science, ML engineering and MLOps teams. He also leads AI Labs and oversees the company's AI/ML research, Aspect-based Sentiment Analysis (ABSA) stack, and the Lyra AI product, a layered SLM/LLM architecture for customer experience intelligence. His work spans multi-model architectures, LLM fine-tuning, semantic ontologies, evaluation methodology, and ranking and adaptivity systems for customer experience at scale.

Prior to Chattermill, he was Head of Research and Analytics at Sky. Aji holds a PhD in Computational Cognitive Science (AI) from Birkbeck, University of London, focused on grounded semantics and language-vision models. He also holds an MSc in Computer Science with AI from the University of York. He supervises MSc research students at UCL as an industry supervisor and co-authored the FABSA benchmark dataset (Neurocomputing, 2023). Aji chairs and lectures on Data Science, Statistics, and AI courses at the Market Research Society.