Step into the future of market insight at Transitioning from Consumer to B2B Research, a dynamic conference designed for researchers ready to evolve. Whether you're seasoned in consumer analysis or just beginning to explore the complexities of business audiences, this event offers fresh perspectives, practical strategies, and inspiring stories from professionals who’ve made the leap.

Discover how methodologies shift, engagement deepens, and insights transform when moving from individuals to organizations. From interactive sessions to expert-led discussions, join a community that’s reimagining research in the B2B space — and take your next step with confidence.

Venue

RONIN International
4th Floor, Harling House, 47-51 Great Suffolk Street, ,London,SE1 0BS

With special thanks to:

Show More

Chair: Rachael Fraser, Leadership Coach, Harvest Moonrise Ltd

Rachael is a leadership coach (CPCC PCC) for the insight industry. She works with senior people and teams in MR agencies, helping them to develop as leaders and influencers. With 20 years experience working in insight - both agency and client side - and taking a classic career path from graduate scheme to board level, Rachael understands the world of insight. Rachael supports leaders to navigate their role with clarity and confidence and empowers them to unlock potential in both themselves and their teams.

Neil Cantle - Sales VP, EMEA, Market Expertise

 

Keith Crane CMRS - Head of B2B, Corporate Finance & Technology, 2CV

 

Tracey Croft - Senior Research Director, B2B International
 

12.30- 1.30pm: Lunch and Networking

 

13.30 Welcome from the Chair

Rachael Fraser, Leadership Coach, Harvest Moonrise

 

14.00 B2B vs. B2C: A Researcher’s Journey

How my view of B2B changed across client, consultant and supplier roles

Neil Cantle, Sales VP, EMEA, Market Expertise

 

14.45 Refreshment Break

 

15.00 From shopper journeys to buying committees

How I fell in-love with the complex world of B2B research

Keith Crane CMRS,

 

15.45 Refreshment Break

 

16:00 From Consumers to Stakeholders

Transforming Approaches to Research

Tracey Croft, Senior Research Director, B2B International

 

16.45 Q&A

 

17.00 Networking Drinks


Additional Information

Get the latest MRS news

Our newsletters cover the latest MRS events, policy updates and research news.