Please let us know if you have any accessibility requirements ahead of the event
Step into the future of market insight at Transitioning from Consumer to B2B Research, a dynamic conference designed for researchers ready to evolve. Whether you're seasoned in consumer analysis or just beginning to explore the complexities of business audiences, this event offers fresh perspectives, practical strategies, and inspiring stories from professionals who’ve made the leap.
Discover how methodologies shift, engagement deepens, and insights transform when moving from individuals to organizations. From interactive sessions to expert-led discussions, join a community that’s reimagining research in the B2B space — and take your next step with confidence.
Ronin International
MRS B2B Network
The MRS B2B Network is a new MRS special interest group, dedicated to supporting best practice in B2B research and encouraging networking. The group is open to both specialist B2B researchers and non-specialists. In particular, we welcome practitioners who have recently joined the industry, operational personnel and other groups involved in collecting and using B2B research data. The range of support services offered by the network includes a dedicated website/knowledge hub, training and education, awards, meeting others with a common interest and commercial opportunities.Media Partner
Breaking market research news, latest job vacancies, industry reports, in-depth analysis and cutting-edge opinion for customer insight professionals.![]() |
Chair: Rachael Fraser, Leadership Coach, Harvest Moonrise LtdRachael is a leadership coach (CPCC PCC) for the insight industry. She works with senior people and teams in MR agencies, helping them to develop as leaders and influencers. With 20 years experience working in insight - both agency and client side - and taking a classic career path from graduate scheme to board level, Rachael understands the world of insight. Rachael supports leaders to navigate their role with clarity and confidence and empowers them to unlock potential in both themselves and their teams. |
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Neil Cantle - Sales VP, EMEA, Market Expertise
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Keith Crane CMRS - Head of B2B, Corporate Finance & Technology, 2CV
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Tracey Croft - Senior Research Director, B2B International |
12.30- 1.30pm: Lunch and Networking
13.30 Welcome from the Chair
Rachael Fraser, Leadership Coach, Harvest Moonrise
14.00 B2B vs. B2C: A Researcher’s Journey
How my view of B2B changed across client, consultant and supplier roles
Neil Cantle, Sales VP, EMEA, Market Expertise
14.45 Refreshment Break
15.00 From shopper journeys to buying committees
How I fell in-love with the complex world of B2B research
Keith Crane CMRS,
15.45 Refreshment Break
16:00 From Consumers to Stakeholders
Transforming Approaches to Research
Tracey Croft, Senior Research Director, B2B International
16.45 Q&A
17.00 Networking Drinks
Please let us know if you have any accessibility requirements ahead of the event
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