People Power: The Original Research Tech
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B2B Network tickets: Free
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Understanding social and business phenomena means humans understanding humans, both what’s expressed and what’s unspoken. In this sense, the human brain is the original research tech.
But other forms of technology have transformed research repeatedly: phones, computers, the web, social networks… and now AI, which is re-shaping recruitment, interviewing, and reporting like never before, will possibly have the deepest impact.
- How do H2H approaches compare with AI-driven methods?
- Are they complementary, or antagonist?
- When should we choose one over the other, in B2B and expert studies?
Join us to discuss these questions with professionals navigating research approaches and fieldwork decisions daily.
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Date and time
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B2B Network tickets: Free
Standard tickets: £25+VAT
Please let us know if you have any accessibility requirements ahead of the event
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©2026 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911 Email: info@mrs.org.uk