AI Essentials to Create Engaging Presentations

This course introduces a practical, creative approach to using AI tools for crafting engaging presentations across a variety of formats—not just slide-decks but digital too. You’ll learn how to take a single insight or message and turn it into a compelling story told through powerpoint, short-form video, edutainment content, podcasts, digital posters, social graphics and more.

Through hands-on exploration of ChatGPT, Canva, Descript, Adobe’s AI tools, Synthesia, Google Vids, ElevenLabs and others, you’ll discover how to script, visualise, and produce content that’s clear, polished and designed to grab attention. Whether you’re a researcher, marketer, insight lead or communicator, this course will help you streamline your creative workflow and produce standout content that makes your message land with impact.

Learning Outcomes/Learning Objectives

By the end of this course, you will be able to:

• Transform one idea or insight into multiple media formats
• Script and storyboard content using AI tools like ChatGPT
• Create short videos using platforms like Synthesia and Google Vids
• Design effective visuals with Canva and Adobe AI features
• Record and edit audio and video podcasts using Descript
• Build flexible, engaging presentations across platforms
• Use AI to increase both efficiency and creativity in your content creation process

Who will benefit?

This course is ideal for professionals across research, insights, marketing, and communications—at any level—who want to create engaging, multi-format presentations using AI tools, even without a background in design or video.

Learning Method

A mix of strategic thinking and hands-on tool use, with live walkthroughs, creative prompts, and practical exercises focused on real-world application.

Course Delivery Mode

Online

Trainer Biography

Paul McGhie is an award-winning filmmaker and video strategist with nearly 20 years of experience helping brands, researchers and creatives craft compelling visual stories. He’s worked with global names like Coca-Cola, BBC, Dyson and Universal Studios, and specialises in making complex ideas simple, engaging and actionable. Paul is passionate about empowering professionals to use video and AI tools to communicate insights that drive real-world impact.

Harassment and Safeguarding Policy

By booking this event, you agree to abide by the MRS Harassment and Safeguarding Policy. A copy of the policy can be viewed here: MRS Event Harassment and Safeguarding Policy.

MRS is committed to providing a safe, inclusive and respectful environment for all attendees. Failure to adhere to this policy may result in you being asked to leave the event without a refund. In addition, MRS reserves the right, at its discretion, to refuse future bookings and attendance at MRS events.

If at any point during the event you experience or witness anything concerning, please speak to a member of the MRS team immediately so we can address it promptly and appropriately.

If you wish to raise a concern after the event, please email conference@mrs.org.uk. Concerns will be handled sensitively and proportionately, and MRS may take action where expected standards are breached.