Essentials of Quantitative Research

This course enables you to:

• Develop a full understanding of all aspects of the quantitative research process.

Learning outcomes

By the end of the course, delegates should have developed their understanding of:

• Quantitative research and when to use it
• A range of data collection methods
• The fundamentals of sampling
• Best practice in questionnaire design
• Basic analysis techniques
• Special quantitative techniques, e.g. rating, ranking, mean scores
• The fundamentals of statistical reliability and significance tests
• How to explore data and investigate hypotheses
• How to draw conclusions and make recommendations
• How to present and report findings

This course will include the opportunity to work through a case study from brief to presentation.

Who will benefit?

This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).

Trainers Biographies

Laura Korhonen

Laura has plentiful experience of designing, managing and delivering both quantitative and qualitative research projects. She started her career at Research International working on both national and international FMCG projects before moving on to NHS Choices, the ‘front door’ to the NHS and the country’s biggest health website, where she delivered a wide range of projects as part of the Customer Insight Team. Most recently Laura managed patient and public engagement and social research projects at Dr Foster Intelligence, a public/private partnership that aims to improve the quality and efficiency of healthcare and social care through better use of information. She is currently a freelance researcher.

Banos Alexandrou

Banos has over 17 years experience of designing and delivering market and social policy research across the public and private sectors. He started his career undertaking criminological research at the home office after completing a Masters in Research Methods and Statistics. From here he moved into the commercial sector and has worked for a number of niche research agencies as well as for Research International UK delivering quantitative and qualitative research for major players in the financial, automotive, utility, government, independent and ICT sectors. He has an abiding interest in the development of research skills both in and out of the workplace and currently operates as a freelance consultant.

Harassment and Safeguarding Policy

By booking this event, you agree to abide by the MRS Harassment and Safeguarding Policy. A copy of the policy can be viewed here: MRS Event Harassment and Safeguarding Policy.

MRS is committed to providing a safe, inclusive and respectful environment for all attendees. Failure to adhere to this policy may result in you being asked to leave the event without a refund. In addition, MRS reserves the right, at its discretion, to refuse future bookings and attendance at MRS events.

If at any point during the event you experience or witness anything concerning, please speak to a member of the MRS team immediately so we can address it promptly and appropriately.

If you wish to raise a concern after the event, please email conference@mrs.org.uk. Concerns will be handled sensitively and proportionately, and MRS may take action where expected standards are breached.