Essentials of Quantitative Research

Data collection, sampling, analysis, presentation.

This course enables you to develop a full understanding of all aspects of the quantitative research process.

Learning Outcomes/Learning Objectives

By the end of the course, delegates should have developed their understanding of:

• Quantitative research and when to use it
• A range of data collection methods
• The fundamentals of sampling
• Best practice in questionnaire design
• Basic analysis techniques
• Special quantitative techniques, e.g. rating, ranking, mean scores
• The fundamentals of statistical reliability and significance tests
• How to explore data and investigate hypotheses
• How to draw conclusions and make recommendations
• How to present and report findings

This course will include the opportunity to work through a case study from brief to presentation.

Who will benefit?

This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).

Course Delivery Mode

Online

Trainer Biography

Kate Bolton is a user-friendly, freelance trainer focused on building research and insights skills among agency and client researchers and marketeers. Kate shares her enthusiasm for clarity and simplicity so that research outcomes are practical and commercial.

Before returning to freelance Kate spent 15 years as Learning Director at Kantar - creating global research training programmes. She’s experienced in translating specialist content into engaging learning material – including online video tutorials - as well as facilitation of virtual and in-person training.

Kate’s training skills build on her first 20 years as a research practitioner (RSL, TNS). She is a Certified Member of the MRS and an MRS Advanced Certificate examiner. She originally studied Experimental Psychology at Cambridge.

Testimonials

“This course was very well structured - the right balance between theory and practice and right level of content depth! Both instructors were very knowledgeable.”

 Beatrice – TEAM Marketing AG, October 2024

"Informative, educational, occasionally brain-stretching, and very worthwhile!"

Jez Simms - Communicorp UK, February 2023

"Extremely useful, well organised and gives learnings that can be applied practically."

Katrina Rayment - Critical Research, February 2022