Essentials of Quantitative Research

Data collection, sampling, analysis, presentation.

This course enables you to develop a full understanding of all aspects of the quantitative research process.

Learning Outcomes/Learning Objectives

By the end of the course, delegates should have developed their understanding of:

• Quantitative research and when to use it
• A range of data collection methods
• The fundamentals of sampling
• Best practice in questionnaire design
• Basic analysis techniques
• Special quantitative techniques, e.g. rating, ranking, mean scores
• The fundamentals of statistical reliability and significance tests
• How to explore data and investigate hypotheses
• How to draw conclusions and make recommendations
• How to present and report findings

This course will include the opportunity to work through a case study from brief to presentation.

Who will benefit?

This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).

Course Delivery Mode

Online

Trainer Biography

Laura Korhonen has plentiful experience of designing, managing and delivering both quantitative and qualitative research projects. She started her career at Research International working on both national and international FMCG projects before moving on to NHS Choices, the ‘front door’ to the NHS and the country’s biggest health website, where she delivered a wide range of projects as part of the Customer Insight Team. Most recently Laura managed patient and public engagement and social research projects at Dr Foster Intelligence, a public/private partnership that aims to improve the quality and efficiency of healthcare and social care through better use of information. She is currently a freelance researcher.

Testimonials

“This course was very well structured - the right balance between theory and practice and right level of content depth! Both instructors were very knowledgeable.”

 Beatrice – TEAM Marketing AG, October 2024

"Informative, educational, occasionally brain-stretching, and very worthwhile!"

Jez Simms - Communicorp UK, February 2023

"Extremely useful, well organised and gives learnings that can be applied practically."

Katrina Rayment - Critical Research, February 2022