How to review and refresh your survey

Many of us inherit quantitative surveys that have been running for years that are in need of an overhaul. Others may be working on a great survey but budget cuts mean a leaner more efficient approach is needed. Or maybe you’ve seen your tracker response rates fall as it gets harder and harder to gain respondents attention.

This course provides practical guidance for how to conduct a robust review of your quantitative survey. It will help you think through options for refreshing it to better address today’s objectives and practical challenges.

Learning Outcomes/Learning Objectives

• Pressure-test all aspects of your survey
• Identify questions that aren’t working hard enough
• Shorten your questionnaire
• Increase the cost effectiveness by making smart compromises
• Highlight options for integrating data sources
• Use data analytics to provide evidence
• Build your confidence to recommend change

Who will benefit?

This course is for agency or in-house researchers at any level who are working on projects that need an overhaul.

Learning Method

Mix of presentation, discussion and practical exercises.

Course Delivery Mode

Online

Trainer Biography

Kate Bolton is a user-friendly, freelance trainer focused on building research and insights skills among agency and client researchers and marketeers. Kate shares her enthusiasm for clarity and simplicity so that research outcomes are practical and commercial.

Before returning to freelance Kate spent 15 years as Learning Director at Kantar - creating global research training programmes. She’s experienced in translating specialist content into engaging learning material – including online video tutorials - as well as facilitation of virtual and in-person training.

Kate’s training skills build on her first 20 years as a research practitioner (RSL, TNS). She is a Certified Member of the MRS and an MRS Advanced Certificate examiner. She originally studied Experimental Psychology at Cambridge.

Harassment and Safeguarding Policy

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