From Points to Profits: Designing the Optimal Loyalty Program

Dectech – 7 May 2025

Source dectech.co.uk

Loyalty Programs have a long history dating back to 1851 or earlier. Today, the global Loyalty Program market is valued at approximately $200 billion. While their common purpose is to incentivise repeat purchasing, some Loyalty Schemes are considerably more successful than others. This report draws on data from our own Behaviourlab experiments to understand which features optimise or hinder Loyalty Scheme performance, and what their business outcomes are.