HEIST Award for Turquoise partner UEL

Turquoise Thinking Ltd – 20 July 2024

Source TURQUOISE THINKING LTD

The University of East London brought home the Silver Award for The Best Use of Data, Insight or Marketing Research at the 2024 HEIST Awards using data and insights from our recent collaborations.

The HEIST Awards was launched 34 years ago and is considered an important date in the Education Marketing calendar, with a goal of recognising and celebrating the best work done in the industry each year. A panel of 20 expert judges along with 4 panel chairs chose UELs’ ‘Brand on the Run’ as runner-up, against 8 other Universities.

"This was very impressive work delivered on a low budget. The judges were impressed with the strong SMART objectives and the notable improvement to scores in a crowded market - clearly making this a good and worthwhile project."
- 2024 HEIST judges

Partnership
UEL partnered with Turquoise to conduct their annual brand tracker, providing valuable insights into stakeholder awareness and brand perceptions. Each year, we capture data from two distinct samples of UEL stakeholders via an online survey, the findings then guide UEL in shaping their strategies to strengthen brand engagement and improve the overall awareness and perception of the University across both stakeholder groups.

Impact
By turning data into achievements and adding new evidence to a growing collection of industry knowledge, UEL has seen improvements in scores and invites feedback on their messaging.

Year after year this has painted a picture of what works, how the market is changing, and what people want to see moving forward. The success of UELs’ project highlights the importance of market research in Higher Education, not only as a tool for better understanding your stakeholders and measuring brand awareness, but also as an opportunity to adapt existing strategies, or create entirely new ones.