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Yonder Consulting

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Company Profile

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Yonder is an insight, strategy and consultancy partner that helps organisations make better decisions with confidence. We combine high-quality research, data science and strategic thinking to help clients understand people, markets and the world around them.

For more than 25 years, we’ve supported governments, regulators, global brands and ambitious organisations with evidence that stands up to scrutiny and insight that drives action. Our work spans customer research, social research, public affairs, reputation, data analytics and fieldwork, giving clients the clarity to shape strategy, unlock growth, manage risk and respond to change.

Our specialisms

Catering/Hospitality, Central Government, Education/Training, Energy/Utilities, Entertainment – in home, Entertainment – out of home, Environmental, Finance/Investment – Personal, FMCG – General, Gambling/Online Gaming, Healthcare, Local Government/Local Authority, Media – Streaming services, Property/Construction/Housing, Retail, Sport/Leisure/Arts, Telecoms/Mobile/Internet, Toiletries/Beauty Products, Transportation, Travel/Tourism
Analytics, Artificial Intellegence/ AI Powered Platforms, Behaviour Insights, Brand/Branding, Communications/PR, Consumer, Cultural research, Customer Experience, Customer Loyalty, Data Analytics, Employee Research, International, Lifestyle & value trends, New Product Development, Online Panels, Opinion Polling, Pricing, Product Testing, Reputation Management, Segmentation research
Advanced Statistical Techniques, Artificial Intelligence/ AI Powered Platforms, Audience Measurement, Biometrics, Consultancy, Creative development research, Customer Experience (CX), Data Analytics, Data visualisation & infographics, Depth Interviews, Desk Research, Ethnography, Face-to-Face, Multivariate Stats and Modelling, Omnibus Surveys, Online Qualitative, Qualitative, Quantitative, Semiotics, User Experience (UX)
Affluent/High net worth, Asian/Asian British, Black/Black British, Business decision makers, Children & young people, Ethnic minorities, LGBTQIA+, Muslim/Arab, Neurodiversity, Older people, Parents of young children, People of colour, People with medical conditions, People with mental health conditions, People with physical disabilities, Seldom heard audiences, Single parents, Vulnerable adults, Youth/Teens
Australasia, Canada, Central America, Central Europe, China, Eastern Europe, France, India/Pakistan, Middle East, Northern/Western Europe, Other, Republic of Ireland, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Andrew Cooper (Senior Counsel)

Ross McAuley (CEO)

Rick Nye (Senior Counsel)

Michael Simmonds (Chairman)

Karl Weaver (Managing Partner)

Tom Wormald (Managing Partner)

Breakdown of Personnel

Total Number of Employees: 101 to 500

Open-quote-mark

“The work with Yonder has allowed our Formula E broadcast to reach new heights, resulting in an enhanced tv offering, more viewers and more fans. The work Yonder produced has quickly had a real impact in our business and enabled us to connect with our audience on a much deeper level.”

MATT ROBERTS, BUSINESS INTELLIGENCE DIRECTOR, FORMULA E

"Through the quarterly index and partnering with the expert team at Yonder, we want to stay close to families across the UK so we can deliver our promise of trusted value on the things that matter to them most. As this report tells us, family is not always about set structures or blood relationships, but the feelings of support, trust and loyalty we feel from those closest to us."

VICTORIA MCKENZIE-GOULD, DIRECTOR OF COMMUNICATIONS, M&S

“The response to brief from Yonder Consulting was thorough and bespoke, displaying a deep understanding of our business and need. The rich insight stage, effective workshop sessions, and superb account management resulted in an EVP deliverable that is differentiating, aligned to our masterbrand and authentically Total Fitness."

KERRY CURTIS, HEAD OF BRAND DEVELOPMENT
 

“We’ve been working with the team for a number of years now on a range of projects. They are pretty unique in that they can go from the pure research element right through to functioning prototypes. There’s not many agencies that can do this and it’s allowed us to keep great pace on the project and get some real traction here at Vodafone.”

MIKE TAYLOR, GROUP HEAD OF INSIGHTS, VODAFONE

“We had a unique challenge and opportunity – to celebrate the history of our legacy brands while positioning the company for its next growth phase. We needed a partner who had a business first mentality and brought fresh thinking to the table. Yonder’s unique blend of insight, strategy and imagination and top-notch creative teams set them apart – they were the ideal partner. Our process was the perfect blend of art and science, with research guiding every step of the process.”

KIP HAVEL, CHIEF MARKETING OFFICER, DEXIAN

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