Generative AI in Market Research & CX

Are you eager to leverage the unparalleled abilities of Generative AI in Market Research and Customer Experience (CX)? This 7-hour course provides an immersive dive into the world of Generative AI, unfolding its magic and immense potential. Understand how leading companies utilise this advanced technology for unearthing novel insights, designing surveys, personalising customer interaction, and in-depth text analysis. Ever wondered how you could use AI like Google, Netflix, and others to analyse your data and engage customers? Now's your chance!

With practical insights, real-world examples, and hands-on exercises, this course is crafted to invigorate, inspire, and empower you with the knowledge and tools to innovate in market research and CX. If you want to anticipate trends, maximise efficiency, and create powerful customer connections, this course is for you!

• Apply Generative AI for designing research studies and crafting insightful customer segmentations, profiling, and analyses
• Increase your skills and confidence to tap into cutting-edge Generative AI techniques to assist you in making actionable business decisions
• Build Interactive Chatbots: Learn to create and customise AI-driven chatbots for enhanced customer engagement using OpenAI’s APIs
• Optimise your quantitative and qualitative research skills with this hands-on course

Learning Outcomes/Learning Objectives

• Master Generative AI Fundamentals: Grasp core concepts and applications to enhance market research and CX.
• Apply Generative AI in Research: Implement AI techniques in questionnaire design, segmentations, summarisation, text analysis and insight extraction immediately after the course.
• Create 360-Degree Customer Profiles: Use AI-driven analysis to understand customer behaviour and preferences comprehensively.
• Develop Custom Chatbots: Gain hands-on experience with OpenAI APIs to build personalised chatbots for improved customer engagement.
• Innovate in Customer Experience (CX): Explore advanced techniques to elevate and transform the customer journey with Generative AI.
• Understand Ethics and Future Trends: Delve into ethical considerations and challenges and stay abreast of emerging trends in the Generative AI field.

Who will benefit?

• Market researchers
• CX professionals
• Data Scientists
• AI enthusiasts
• Marketing strategists

Learning Method

• Interactive lectures
• Hands-on exercises with OpenAI’s ChatGPT and APIs
• Case studies and real-world examples
• Group discussions and Q&A sessions

Course Delivery Mode

Online (Interactive & Engaging Sessions)

Trainer Biography

Dr Aji Ghose has over a decade of experience in AI, machine learning, and market research and is a seasoned expert passionate about transforming the industry. Aji serves as the Vice President of Data & Research at Chattermill, an AI-powered platform to help companies understand and improve customer experience, where he leads Data Science, MLOps, and MLEng. Previously, he was the Head of Research & Analytics at Sky, managing a large group of data scientists, researchers, and analysts. Aji earned his PhD in Computational Cognitive Science, specialising in deep learning, from Birkbeck, University of London. He holds an MSc in Computer Science with Artificial Intelligence from the University of York. Aji also serves as a chair and lecturer for Data Science, Statistics, and AI courses at the Market Research Society.

Harassment and Safeguarding Policy

By booking this event, you agree to abide by the MRS Harassment and Safeguarding Policy. A copy of the policy can be viewed here: MRS Event Harassment and Safeguarding Policy.

MRS is committed to providing a safe, inclusive and respectful environment for all attendees. Failure to adhere to this policy may result in you being asked to leave the event without a refund. In addition, MRS reserves the right, at its discretion, to refuse future bookings and attendance at MRS events.

If at any point during the event you experience or witness anything concerning, please speak to a member of the MRS team immediately so we can address it promptly and appropriately.

If you wish to raise a concern after the event, please email conference@mrs.org.uk. Concerns will be handled sensitively and proportionately, and MRS may take action where expected standards are breached.