Understand and apply best practice to provide ethical and quality based research decisions

London

The market research industry has spent 80 years rapidly reinventing itself, engaging in a form of modern alchemy, chasing the dream of turning messy human behaviour into clean, predictable data, hoping each new technology will be the magic solution.

We’re delighted to invite you to a focused session exploring the award-winning Currys' advertising campaign, co-created with Open Inclusion and AMV BBDO and Currys. This webinar will reveal how meaningful collaboration with disabled co-creators shaped Currys' best-performing advert to date, demonstrating the commercial and creative power of inclusive research and authentic representation

Virtual training course

Understand the role of qualitative research and the basic methods involved